Or if you don’t make this style, you should find some others who are into your style and create your own self-formed leaderless brand. Here is an excerpt from a great post on Unsprung Media:

If One Doesn’t Work – Try An Alliance
A gang, a consortium, a syndicate, or an alliance of many artists working together can competitively deliver the WE ENTERTAIN YOU value proposition on the Internet, and more effectively in the physical world. Where a single artist struggles with just being informative on the Internet, numerous artists on a single site are instantly entertaining.

Long Alley – The Example
The easiest way for me to prove this point is to describe a fictional example. Below you will read how Long Alley Music (the fictional example) competes with other forms of entertainment on the Internet, and with other things entertaining in the physical marketplace; including other artists. (The Warped Tour is a great example of an alliance.)

Long Alley Music – The Description
There are forty-five artists contributing over seven hours of music from one hundred and ten songs on Long Alley Music (@ www.longalley.com). Every song falls into a genre Long Alley describes as Jazz Infused Rock. Each song on Long Alley is handpicked and voted in by the artists that co-brand under the Long Alley name. Long Alley listeners streamed over one million minutes of music last year through Long Alley Radio. Long Alley artists contributed over twenty-six thousand high-resolution photos of fans at shows that were snapped in thirty-six different cities around the globe last year. The Long Alley website also showcases thirty-five recent videos featuring live and studio performances of twenty different Long Alley artists.

Some drumfire music will follow shortly.